About marketing Essay Example | Topics and Well Written Essays - 750 words

About marketing - Essay Example These strategies were part of â€Å"The way forward† an initiative that the CEO adopted to make the company profitable. Ford Company recognized that each of its market segments has unique needs. In this regard, the company introduced new and stronger brands such new Fusion auto. In order to make the new brand attain stronger customer awareness, the company emulated Fusion studio, a promotional campaign that was focused at female customers who highly valued the brand. During the promotion, women were offered free beauty services, music as well as fitness training (Magee and Ford 47). Another strong brand that Ford introduced in the market was the Ford Fiesta. Even though the company brands are focused at meeting the needs of various market segments, Ford Fiesta is a unique model that is accepted in all the market segments. The shift from luxury market in Europe to an emerging market in Asia is another tactic that Ford has adopted to excel in the global market. This has resulted to high demand for Ford models in China and Asia leading to expansion of operations in the two countries. In addition to the introduction of electric vehicles, Ford has continued to emulate effective pricing techniques for its products making it to offer stiff competition to its main rival, Toyota Motor Corporation. Trek Bicycle adopts various market segmentation variables to retain the loyalty of its customers. One of the major variables is lifestyle and behavior. The company realizes that consumers who like to ride in city streets behave differently from those who value mountain riding. In the same way, while some of its customers like a smooth ride, others prefer to experience rough terrains while riding. In this regard, the company focuses at retaining its city riders by selling to them electric motors and pedal-power bikes. Similarly, Trek offers full-suspension model to consumers who value comfort while those who like to feel the terrain are offered with hard-tails. Gender

Australian Taxation Law Assignment Example | Topics and Well Written Essays - 1000 words

Australian Taxation Law - Assignment Example b) Eddie buys a house in January 2003 and sells it in Jan 2007. Therefore, this is a capital asset, and capital gains tax are applicable in this case (Global Property Guide, 2015). Since the transaction occurs after 21 September 1999, the capital gains taxable amount will be discounted at 50% since Eddie has owned the asset for at least 12 months. Capital gains tax is calculated on the net gain on the capital sale. c) The capital gains tax I this case will be net of $800,000 less the amount that John had paid to purchase the farm. Since John is an individual, the calculations will be done on individual graduated scales of taxation. If it was a company, the tax rate is 30% flat (Global Property Guide, 2015). d) The total capital gains in Quantas shares is (1.56- 0.45) $1.11 per share and that in Westco is (2.10-5.20) a loss of $3.1 per share. The net gain in Quantas in added to the loss in westco and added to other revenues for calculation of tax for the individual. According to income tax assessment act 1997, the tax exempt entities include Community Service organizations, educational services, and charitable organizations (Australian Government, 2012). These entities must be registered under the Australian Charities and not for profit commission act 2012. The capital gains discount where 50% discounting rate is used for assets held for at least 12 months and 33.33% for complying super funds, indexation for assets acquired before 21september 1999 and the third where cost base is deducted from capital proceeds (Austrilian Government, 2012). Jerry is conducting the business of fishing as much as it seems he is doing it as a hobby. Jerry compensates his sons for their efforts thereby creating a monetary value for their work and thus there is income earned by the sons. Jerry also sells extra fish to the available market at prices he wishes and,